DBK Group reduced cell phone use while driving by 83.82% with INFLEET

We know that a large-scale logistics operation involves a number of challenges, such as monitoring working hours, driver distractions, and constant risks of accidents. And that was the reality faced by the DBK Group, the exclusive distributor of the Heineken portfolio in northwest São Paulo.

Even with strict operational standards, the company struggled to monitor driver behavior and reduce driving risks. Cell phone use while driving, speeding, and distractions were factors that compromised the fleet’s safety and efficiency.

That’s when INFLEET stepped in. By implementing video telemetry, the company was able to transform its fleet management, significantly reducing risky driving behavior and improving operational safety. Want to know how this change came about? Check out this inspiring story!

The challenge: Monitoring the fleet and reducing driving risks

With a fleet consisting of 34 trucks and 15 light-duty vehicles, the DBK Group needed an efficient management system to ensure that operations ran smoothly. However, vehicle monitoring was done via GPS tracking using mobile phone chips, and fleet management relied on manual checklists.

The problem? This method did not allow for the identification of risky behavior in real time, making accident prevention a challenging task. Furthermore, without accurate data on driver behavior, it was difficult to make informed decisions to ensure operational safety.

The impact of risky behaviors

According to data from the National Road Safety Observatory (ONSV), 90% of traffic accidents are related to unsafe driving practices. These include delayed reactions, distractions while driving (such as cell phone use), failure to obey traffic signals, errors when entering roads, and speeding, according to the 2024 Traffic Accident Bulletin from the Federal Highway Police.

In the case of the DBK Group, behaviors such as using a cell phone while driving, speeding, and distracted driving were among the most common violations.

Without an effective monitoring solution, the risk of accidents and operating costs were on the rise. Therefore, a new approach was needed to transform fleet safety.

The solution: INFLEET telematics to transform fleet management at the DBK Group

Given this situation, the DBK Group found INFLEET’s video telemetry to be an ideal solution for monitoring vehicles and reducing risky behavior.

At first, there was resistance from drivers, which is common when new technologies are introduced. However, the company invested in training and a structured onboarding process, demonstrating that the tool was not merely a means of monitoring, but an ally for operational safety and efficiency.

How video telemetry works

With cameras installed in the vehicles, video telemetry allowed managers to monitor real-time data on fleet driving. The technology identified and flagged dangerous practices, such as:

• Using a cell phone while driving;
• Speeding;
• Fatigue and distraction;
• Sudden braking and acceleration;
• Bad habits, such as smoking while driving.

In addition, the intelligent reports helped the team understand behavioral patterns and take corrective action before more serious problems arose.

“Another major advance was the installation of cameras in some trucks, which allowed us to reduce incidents of inattention at the wheel, cell phone use and even inappropriate habits such as smoking while driving.”Rafael, Fleet Manager at DBK Group.

Rafael, Fleet Manager at DBK Group.

Check out more details of the operation, testimonials and improvements that INFLEET solutions have brought to the DBK Group.